High Ticket ECom Course

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1-Welcome:

The Mindset Needed for High Ticket Dropshipping

Welcome to High Ticket Masterclass. The fact that you’re here means that at the very least, you are invested in yourself as an entrepreneur and creating your own means of income. I always say this at nauseum: very few people aspire to build their own business, and WAY fewer people actually take the steps to do so. So, for that, I commend you and am beyond happy to have you here.
This is an important level-setting video to watch first in which I am going to go over the mentality and mindset for this course, and this business model that’s required to see any kind of success with it. The goal is for my students to take their businesses and livelihoods as seriously as I do.

Overview of High Ticket Masterclass

In this module I will cover the overview of High Ticket Masterclass. 
First, I’d like to provide some expectations as far as what you can expect from me as an instructor. I am coming at this from a place of honesty, hard work and a genuine desire for my students to do well. For one thing, I have a vested interest in your success because it helps me continue to grow this business & course as it will equip me with positive testimonials and feedback to give to other aspiring entrepreneurs. For a bigger, more important reason, I have a vested interest in your success because seeing people do well because of something I gave to them is the most fulfilling feeling in the world. 
As far as who I am personally, and what you can expect instruction-wise, I like to be short, sweet and to the point. My focus will not be on video production, fancy graphics or imagery. I bought a nice camera and microphone so it doesn’t look like absolute trash but my ultimate focus will be around the material and information. Almost everything will be a follow-along screen recording with my narration. The goal of this is to be straightforward, efficient and to the point – which should be your goal as a student as well. That said, I will expand on important topics here and there if it requires more nuanced explanation, but I want this information to be as lean as possible.
High Ticket Masterclass will cover the following main “chunks” with plenty of information in between:
Budgeting
Forming a Business Entity
Choosing a Niche
Making a Website
Landing Suppliers
Optimizing Product Pages
Running Google Ads
Scaling & Automating
This course is meant to be followed chronologically. That said, depending on whether or not you are completely new to e-commerce, you may or may not already have a business entity, business bank account/credit card, website, etc. This course really is meant to walk you from step A to Z as efficiently as possible, whether this is your first business or 15th business.

Setting Timelines & Deadlines:

As with any endeavor, it’s important to hold yourself accountable to deadlines. One of my favorite young entrepreneurs is Nick Bare (founder of BPN Supplements). One of his famous sayings is “it’s better to be consistently good than occasionally great.”
I think this applies to so many things in life, especially starting a business. This program is meant to be followed chronologically, and the most effective way to work through everything is developing and sticking to a schedule for completing each step. It’s crucial to find a balance between getting a lot done consistently without burning yourself out. This program is built assuming that most students work either a part-time job or a 9-5 fulltime job. Your individual situation will ultimately dictate how much work you can put into this each day or each week.
My genuine recommendation is to break this up ahead of time into manageable chunks as to not get overwhelmed. The initial hump of getting to the point where you’re running Google Ads and converting customers is incredibly daunting for anybody – I speak from experience when I say that. But I promise you if you are consistently moving forward and following the steps in order, that day will come in due time.

2-Getting Started-The Basics:

Budgeting:

Let me clarify one piece – in the video on my landing page, I discuss how you should probably have a minimum of $500 to get started with high ticket dropshipping. While I do think this is doable, I think being able to spend $30 per day for a month to get some traffic/conversion data under your belt, that’s the ideal case. Ultimately, you don’t want to under-spend on ads, because if you’re spending too little, you won’t see much if any return. 
So in conclusion, $500 upfront is doable, $1,000 is good, $2,000 – $3,000 is great. And keep in mind, you may be able to leverage a business credit card to help subsidize this upfront.

Overview: Obtaining Business Credentials:

High Ticket Dropshipping requires that you obtain certain business credentials, for three main reasons. First and foremost, having a structured business entity in place will protect you from a tax and financial liability standpoint. Second, getting approved for any type of business bank account or credit card will require that you provide an EIN at the very least. And third, similar to the previous reason, suppliers will require various credentials in order to approve you as a retailer. There isn’t a whole lot of complexity to obtaining the credentials, it’s simply a step in the process that just needs to happen upfront.

Forming a business Entity:

Your EIN is essentially your business’s tax ID, or social security number. All suppliers will require that you provide this at a bare minimum. This can be obtained once you’ve formed your business entity through the IRS website. I will paste the link below: 
Apply for an Employer Identification Number (EIN) Online | Internal Revenue Service (irs.gov)

Obtaining a Sales tax I.D:

Some suppliers, not all, will require that you provide a Sales Tax ID. In order to obtain a sales tax ID from your respective state, you will need to register for a Sales Tax Permit. This can be done through your state’s Department of Revenue Website. For most states, you can obtain your sales tax ID the same day. For me in the State of Iowa, it took 3-4 days (because government, man).
Word to the wise: Make sure you are applying for a sales tax ID, and NOT a use tax ID. Just speaking from my own initial mistakes.
If you have specific questions regarding obtaining your state’s Sales Tax Permit, I highly recommend just giving your Department of Revenue a call. In my experience, they are always knowledgeable and will answer your questions very quickly.

Business Bank Account & Credit Cards:

Action Items:
Get a Business Checking and Business Savings Account. Do your research, just know that I personally recommend JP Morgan Chase, speaking from experience.
Get up to date on your credit score.
Explore business credit card opportunities (literally type into Google: best business credit cards 2022). Make sure you’re aware of the requirements before applying.
Apply for a business credit card.
Below is a link to apply for Chase Business Ink Preferred Card. This is generally regarded as the best available business credit card. Over the course of one year, it has given me over $20,000 in rewards to use on flights and hotels.
Earn 100,000 bonus points with the Ink Business Preferred® card or $750 bonus cash back with the Ink Business Unlimited® card or Ink Business Cash® card.  I can be rewarded too, learn more.
https://www.referyourchasecard.com/21a/UW6K1GQXCZ

3-The Steps that need to happen in order:

High Level Overview of next steps:

This video is a brief (but important) 10,000 foot overview of the remainder of the course. Hoping that this is helpful for the sake of orienting yourself and having a roadmap of the steps that need to take place in order.

4-Niche Research & Selection:

Niche Selection Overview:

In this video I discuss at a high level key things to think about when thinking of different niches.
You aren’t going to be successful if you try dropshipping laptops or TVs. You need to think beyond the obvious and really think outside the box. In the following lessons I’ll go through some examples and kind of show you what I’m talking about. It’s not rocket science, it just requires you to have a different mindset about products that surround you in your life that you never take note of.
As always, email me with any questions: joe@vcommerceacademy.com

Niche Brainstorming & Research:

In this module I walk through my thought process when I research product niches. There is truly no rhyme or reason to it. You just have to have an initial starting point and then go from there. As always, the goal is to think past the obvious and think outside the box. When I look at public swimming pool, I don’t look at the diving board, I don’t look at the lifeguard chair, I notice the handicap lift chair and wonder “how much does that thing cost?” Just one example of many, but hopefully you get my point.
Link to My Niche Research Spreadsheet
As always, email me with questions: joe@vcommerceacademy.com

Comparing Niches and getting research:

5-Communication (Phone number & Email)

Getting Business Phone Number:

Having a business number provides credibility and trust. I recommend using Grasshopper. It’s simple and easy to use, and relatively cheap.
Click Here to Sign Up for Grasshopper

Setting up business email with Gmail:

Point of clarification: You will definitely need at the very least an email account for just your name when setting up your Gmail accounts with your domain. You will need this when contacting suppliers, and in general it’s best to have this for personalizing your interactions with customers.
You will also need a support email to contact for your website. Choose the “Small Business” option for 2-9 licenses when creating your Google Workspace account.
Link to Google Workspace

Email Signature:

Creating a professional email signature will help you tremendously when contacting suppliers and emailing customers

6-Creating your website:

Getting Started with Shopify:

Action Item: Create a Shopify Basic Plan Account

Shopify Admin Navigation Overview:

This is just a quick overview of how to navigate your Shopify Admin. I always say to people that if you can use Facebook, you can use Shopify. Once you’ve used it a few times it will become second nature.

Adding Payment Provider:

Action Item: Turn on Shopify Payments. Link a PayPal Seller Account if you want, but know that they can be extremely difficult to work with as a company.
 

Choosing a good domain:

In this video I choose a domain.
Link to free business name generator

Creating a Logo:

In this video I walk through how to make a quality, trustworthy logo. This requires zero artistic skills. If you’re like me, you’re a perfectionist and will spend way too long on this. My genuine advice: fight the urge to spend too much time on this. Choose something that looks nice, stick with it, and move forward.

Customizing your Website Theme Part 1:

This is part 1 of theme customization. This isn’t meant to necessarily be followed to a T as different industries may lend themselves to different website layouts but this is generally a solid place to start with high ticket dropshipping.

Customizing your Website Theme Part 2:

This is part 2 of my theme editing tutorial, essentially just finishing up how the home page looks. 

Adding a favicon:

In this video I walk through adding a favicon to your website. Short and sweet, and easy to do.

Main Menu Navigation:

About Page, Content Page, Footer Menu:

Creating Legal Pages:

Apps that you will need:

Here is a list of the apps that you will need:
Tidio
Easy Tabs
Stamped Product Reviews
Klaviyo
Assortion (optional)
Pixc: Photo Resize
Auto Alt Text
Estimated Delivery Date – ETA
Parcel Panel Order Tracking
Lucky Orange
Guarantees & Features Icons
Auto Purchase Orders
Simprosys Google Shopping Feed

Optimizing Product Pages (Part 1)

Optimizing Product Pages (Part 2)

This is part 2 of the product page optimization tutorial. In this one I focus mostly on the layout. Believe it or not, the product page layout and organization is the most important part of your website.

Product Addon’s (Don’t overlook this)

Below is the custom CSS code for the Assortion product add-on widget:
.ast-addon {
margin-top: 32px;
}
.ast-addon [type=checkbox]+label {
display: flex !important;
gap: 16px;
}
.ast-addon h3 {
font-size: 18px;
line-height: 20px;
}
.ast-addon .ast-select-native {
background-color: transparent;
border: 1px solid rgba(0, 0, 0, .325);
font-family: Assistant, sans-serif;
font-style: normal;
font-weight: 400;
border-radius: 4px;
padding-left: 8px;
padding-right: 36px;
}
.ast-addon {
margin-bottom: 20px;
}

Editing Cart, checkout and removing pop up form options

For now, these are the final things I’ll cover in preparing your website for suppliers. Kind of a hodge podge of little last minute things.

7-Getting Suppliers:

Getting Suppliers Overview:

This is just a broad overview of getting suppliers. For a lot of people, this is the biggest mental (and practical) hurdle to get past. It really is just a matter of coming across as an honest, well-intentioned and well-spoken person. Suppliers aren’t interested in working with anyone that they feel is just trying to make a quick buck and hasn’t done much research into their company. 
Link to Google Sheet

Finding Suppliers:

In this video I walk through how to go about finding suppliers. The name of the game is quantity over quality because you want to maximize your options. Once you get your first supplier, your talk track becomes much easier and you gain a lot of leverage. Allow yourself to celebrate a little bit when you get your first supplier. Can’t stress this enough – it’s a big hurdle!

Drafting Emails to Suppliers:

Initial Email Template (for when you have no suppliers):
Subject Line: Dealer Account Inquiry – [Your Company]
or
Subject Line: Opening Dealer Account With [Supplier Name]
 
Body:
Good [morning, afternoon, evening],
 
My name is [your name] and I’m the owner of [You Company (www.yourcompany.com)]. I was hoping to have a conversation with someone at [Supplier Name] about the possibility of opening a wholesale account. [Your Company] is a company that is interested in primarily serving the [Your Niche] market – primarily [example 1], [example 2] and [example 3]. 
 
As you’ll see, the website only has a few example products at the moment. We’re in the process of establishing relationships with suppliers and populating the remainder of the website on the back end. 
 
We’d very much welcome the opportunity to carry [Supplier Name] on our website. I’m more than happy to speak with anybody that would have further questions for me. Feel free to either email me, or give me a ring on my mobile which is [Your Number].
 
Really appreciate the consideration. Looking forward to hearing back.
 
Have a good one,
 
[Your Signature]
 
Initial Email for When You Have Other Suppliers
Subject Line: Dealer Account Inquiry – [Your Company]
or
Subject Line: Opening Dealer Account With [Supplier Name]
 
Body:
Good [morning, afternoon, evening],
 
My name is [your name] and I’m the owner of [You Company (www.yourcompany.com)]. I was hoping to have a conversation with someone at [Supplier Name] about the possibility of opening a wholesale account. [Your Company] is a company that is interested in primarily serving the [Your Niche] market – primarily [example 1], [example 2] and [example 3]. 
 
We’ve begun working with [example competitor], [example competitor] and [example competitor] and believe that [Supplier Name]’s line of [example products] would be a very good fit.
 
As you’ll see, the website only has a few example products at the moment. We’re in the process of establishing relationships with suppliers and populating the remainder of the website on the back end. 
 
We’d very much welcome the opportunity to carry [Supplier Name] on our website. I’m more than happy to speak with anybody that would have further questions for me. Feel free to either email me, or give me a ring on my mobile which is [Your Number].
 
Really appreciate the consideration. Looking forward to hearing back.
 
Have a good one,
 
[Your Signature]
 

Speaking to Suppliers on the Phone:

My recommended talk track example:
Introduction on the phone:
Hi there, I was hoping to have a conversation with someone about the possibility of opening a dealer account.
*You get transferred to the proper person*
Hi there, my name is Joe Verschoor, I’m the owner of Medlift and I was hoping to have a conversation with someone about the possibility of opening a dealer account.
Tell me a little more about your business.
While it’s still pretty new, Medlift will be serving the ADA Compliance Market, particularly with pool lifts, patient lifts and vehicle lifts. We’re in the process of establishing suppliers and populating the remainder of the website on the back end.
How big is your company?
Candidly it’s just me. I have a sales and statistics background and ultimately it’s a pretty grassroots operation. 
How much revenue do you expect to bring in?
Conservatively half a million in the first year. There are just several unknowns that will be learned over time as far as bestsellers and advertising goes.
Where do you plan to sell?
This will primarily be done through Google Ads and SEO development.
Do you have a warehouse?
I (or we) don’t. That is potentially on the horizon within the next couple of years but for the time being we will only have dropshipping relationships with our suppliers.
How will you stand out as a retailer?
This one is up to you. I like to say something along the lines of: While there’s only so much I can do to stand out when I’m selling the same brands as other companies, the goal is to create as easy and transparent of a buying experience as possible. I’m very honest and objective with people and my customers would be no exception to this. Over time I would hope that my customer service’s reputation would precede itself.
 

Getting Recommended & Rejected Follow-up:

MAP Policies important (US Only)

This is a quick discussion on MAP (Minimum Advertised Price). Do not overlook this, it is very important to be aware of.

8-Google Ads:

Signup for Google Ads:

Google Ads Layout:

10,000 foot view of Google Ads. Using this interface might feel confusing at first but you will get accustomed to it over time.

Google Merchant Center:

Connecting Google Merchant Center with Shopify:

Linking Google Ads with Merchant Center:

Quick Video – simply linking your Google Ads and Good Merchant accounts so data can flow freely between them.

Free Listing and other Programs:

This is a quick overview of Google Free Listings & all other programs that are available through the Google Merchant Center.

Google Tag Manager & Update on Google Merchant Center:

Action Item: Create a Google Tag Manger account and add their base code to your website’s HTML. I show how to do this in the video.

Remarketing Tag Setup:

In this lesson I walk through setting up your Google remarketing tag. For the sake of simplicity, I am breaking up each tag into its own separate video.

Conversion Linker Setup:

Action Item: Set up conversion linker tag in Tag Manager. Make sure to publish and test it before moving on.

Tracking Purchases (Most Important)

How Shopping Campaigns are Structured

Campaign Segmentation (Branded VS Unbranded)

This video goes over campaign segmentation. This is going to be the bread and butter of how your ads show up for the appropriate keywords.

Unbranded, High Priority Campaigns

Branded, Medium Priority Campaigns

Negative Keywords:

ONE THING I FORGOT TO COVER: You can begin adding negative keywords to your campaigns/account at any time, even if you haven’t run ads yet. You can filter out certain words like: cheap, pictures of, DIY, Lowe’s, Home Depot, Ebay, etc.
Ultimately the most efficient way to add a huge amount of negative keywords will be to do what I do in this video. Look at the list of search terms that your ads are showing up for, sort that list by clicks/impressions, and use that hierarchy to prioritize which negative keywords to add first and do this on a regular basis. It is the first and foremost way to optimize your Google ads.

Location Filtering:

Location filtering is almost just as important as negative keyword filtering. The goal with Google ads is not to cast as wide of a net as possible, the goal is to be as targeted and lean as possible so you don’t waste money on non-converting geographical locations.

Bidding:

Remarketing Campaigns:

In this video, I show how to set up remarketing shopping campaigns. As I mention in the video, you will not be able to do this until you’ve had 1,000 or more visitors on your website.

How to choose which products to advertise:

This video addresses a very common question that I get: How do I choose which of my products to advertise?

Search Campaigns:

Search campaigns are an excellent addition to shopping campaigns, especially for showing up for specific keywords.

10-Running your Business:

Getting Reviews:

This video covers how to get reviews and how to enable product star ratings on Google Shopping.

Abandoned Checkouts (Important)

This video is a discussion on Abandoned Checkouts – one of the most important aspects of your business not to overlook. 

Sales Tax

This is a brief discussion on sales tax.
I can’t emphasize enough: I AM NOT AN EXPERT WITH TAXES. This is a very, very general overview of sales tax collection based on my experience but if you have specific questions you will be much better off contacting your state department rather than me.